Fleeing the abject poverty of their native India, the young Dani clan settled in sunny Southern California in the late 70s. Upon arrival they made Amish the first American-born member of the family, instilling in their young child a rigorous work ethic born from their quest for the American Dream. When his father Chandu opened a record store in 1987, that dream came to full fruition.
This job exposed Amish to a wide range of music, and sparked a lifelong passion — one that segued into his college years studying Business Economics at UCSB. Multiple corporate internships followed graduation, but very quickly Amish realized the sterile worlds of accounting and corporate America were not in his future.
Instead his first company 4CAST created the much-coveted Ghostface Killah Doll. Hype for the ultra-realistic collector’s item — complete with silk robe and giant gold-plated eagle bracelet — grew before the product ever launched, hitting a fever pitch when coverage from the likes of MTV, Wall Street Journal, Washington Post, Gizmodo, Allhiphop.com and more sent over 5 million hits to his website. Gigs as the producer of music television content for new media company Flow TV followed, as did other serial entrepreneur shots like a food truck.
Amish quickly learned the ins and outs of touring, the quirks of management and the agent’s mindset when he started working with a friend managing DJs. This work in live production led to helping launch the Immanent content studio, focusing on live event visuals. Soon after the producer ventured solo and began working as a producer with world-class directors and studios managing not just visual production but also lighting, set design, music playback, choreography, and more, as well as overseeing his own projects for his own production company Frameworx.
A producer who manages creative, technical, and financial aspects of complex projects, Amish’s background offers him unique skillsets to play nexus and communicate with all levels of clients, musicians, directors, technicians, designers, engineers, etc. Dealing with near-impossible deadlines and tight timeframes are the hallmarks of his do whatever it takes attitude. “When a problem or challenge arises I’ll immediately get on the phone, get in the car, or jump on a plane to go get the job done,” promises Amish. “Really whatever it takes.”
Now Amish’s resume consists of projects for the likes of platinum artists Kendrick Lamar, Bad Bunny, Post Malone, Roddy Ricch, Karol G, Lil Baby, Migos, Big Sean, Wu Tang Clan, Usher, Lil Pump, LL Cool J, A$AP Rocky and others which has led to productions at over 20 international festival headline performances and countless TV broadcasts including the Grammy's, AMA's, VMA’s, BET Awards, I Heart Radio Awards, Vina Del Mel Mar, Ellen, Kimmel, Fallon, et al. He’s produced Coachella Main Stage performances multiple times, including most notably producing the video, lighting and set design for Bad Bunny’s infamous 2019 set — an award-winning tentpole show so iconic it joined a select handful of other legendary performances to be featured in Coachella’s definitive 20 year documentary.